Ujaala was born out of a desire to shine a light on the skilled artisans of South Asia, whose remarkable craftsmanship has been passed down through generations. We believe that these time-honored skills deserve a place in the modern fashion world, celebrated for their originality and uniqueness. Our mission is to make these exquisite handmade juttis and khussas accessible to everyone in the USA, while also giving back to the communities that create them.