Our Story

WHO ARE WE?

Founded in 2023, Ujaala is dedicated to bringing the beauty of handcrafted juttis and khussas to customers across the USA. Each purchase from our store supports our talented artisans, providing them with financial empowerment and helping to preserve their traditional craft.

OUR MISSION

Ujaala was born out of a desire to shine a light on the skilled artisans of South Asia, whose remarkable craftsmanship has been passed down through generations. We believe that these time-honored skills deserve a place in the modern fashion world, celebrated for their originality and uniqueness. Our mission is to make these exquisite handmade juttis and khussas accessible to everyone in the USA, while also giving back to the communities that create them.

 

CHAT WITH US!

contact@ujaala.com